Glamorous Life by Joanne Rahn

  We are really excited to hear that up-and coming designers will get the chance to display their talents with the opening of a retail store at PACIFIC FAIR.  The Gold Coast Emerging Designer Store @ Pacific Fair debuted yesterday and features some really exciting emerging brands like GLAMOROUS LIFE, CYNTHIA COETZER and COAST by KATE CAMPBELL.

The store is a fantastic concept, intended to give emerging talent a platform to launch their labels. Supported by Business GC and the Gold Coast City Council, a group of around a dozen fashion designers share the retail space divising a roster to cover the shop’s hours. It gives them a chance to do what most labels strive for – to be stocked in a retailer, giving them both credibility as well as a chance to attract walk-by customers.

While the program has been around for a while (an outlet called GC FASHION INCUBATOR has been operating at SANCTUARY COVE for the past few years), by being situated in a bustling shopping centre like PACIFIC FAIR, we hope it will give our local talent the opportunity they need to get their name into the industry.

You’ll find The Gold Coast Emerging Designer Store @ Pacific Fair in the outside area, where Witchery used to be.

Photos: Pacific Fair Shopping Centre, Glamorous Life by Joanne Rahn

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