I caught up with the loveliest designer over the weekend, JOANNE RAHN.

The Sanctuary Cove based designer started out in 2004 with her swimwear label, MOJOZ aimed at 15 to 25 year old’s. Since then she has started up a high-end brand, GLAMOROUS LIFE made up of luxurious swimwear in beautiful colours and fabrics.

I chatted to her about her label and got some tips on what to look for when picking out swimwear.

Joanne, how would describe GLAMOROUS LIFE?

GLAMOROUS LIFE is a delux, luxury label and it’s aimed at sophisticated women of all ages who really appreciate high quality and European styling and like to really be glamorous. It’s not totally designed for the beach, it’s more for lazing by the pool at a luxury resort or on a multimillion dollar yacht (laughs).

How did the idea of GLAMOROUS LIFE come about?

GLAMOROUS LIFE was a dream of mine to create something that was a fusion between swimwear and high fashion. In winter it sells more as bodysuits. In fact, I’m selling more as bodysuits than swimwear at the moment. Out of seventeen pieces in the collection, twelve are one-piece. I wanted it to be something different to just the bikini labels, everyone does that.

Who are you main customers?

I actually sell primarily to the States although I do have a great following here in Australia. I aimed the label at twenty eight years plus, but women as young as eighteen like to buy it.

How would you describe your own style?

I love comfort! I love high fashion, but the life of a designer is not all that glamorous. Normally I’m working eighteen hour days and especially as a small label, I have a bit of help here and there, but mostly I’m doing ten different roles so I am running around like a crazy woman most of the time!

What advice would you give someone choosing swimwear?

I just really adhere to the philosophy, if you’re comfortable and confident, then you will look beautiful! Wearing a swimsuit is when a woman is at her most vulnerable, it’s just like walking around in a bra and undies so really you have to feel comfortable, then you’ll look confident and you’ll pull it off! If you don’t feel comfortable, don’t buy it – you’ll never wear it!


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